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Siming Wong Li
Work
About
Contact
Research Questions
Your Company
Company Name
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How would you describe your services and/or products?
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What is your philosophy or company ethos?
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What is your long-term vision for your company?
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Who are your main competitors?
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Please provide website links if available
What differentiates you from your competitors? What makes you unique?
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Who is your target audience?
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Age range, gender, income bracket, lifestyle etc (if applicable)
What does your target audience care about?
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Where/how do people learn about your company/product/service?
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Describe the typical touchpoint–to–sale process for your company.
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What challenge(s) is your business currently facing?
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Branding
Why do you want a new logo? What do you want your new identity to accomplish?
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What adjectives should best describe your new identity? What feeling or message do you want it convey to those who view it?
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Do you have any color preferences or existing brand colors?
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Is there anything I should avoid?
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Website
Why do you need a new website? What do you imagine people using your site for?
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What aspects of your current site work well and why are they successful?
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What aspects of your current site do not work well? Why?
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Outline any ideas for features you have for your site.
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Any last thoughts?
Thank you!