About the Project
Identity for the Community Benefit District in Civic Center, San Francisco. We wanted to focus on its ownership as the cultural, historical, and governing heart of the city, being home to City Hall, San Francisco War Memorial and Performing Arts Center, Davies Symphony Hall, Asian Art Museum, San Francisco Public Library, and many more. The logo is derived from the district boundaries which happens to create an arrow.

Credits
Studio: Dowling Duncan
Art Director: Rob Duncan